Competitors show up first because Google needs more reasons to show you.
Your competitors are not always better. They are often easier for Google, Maps, and AI search to understand, trust, and recommend. Softscotch fixes that gap with technical SEO, content, local visibility, AI search readiness, landing pages, tracking, and CRO working as one system. We have ranked 21,400+ keywords on Google's first page and helped generate $28M+ in client revenue.
Search results surface suppliers with clear service pages, location signals, process expertise, reviews, structured data, and proof that they serve Texas manufacturers and industrial buyers.
ChatGPT
Gemini
Claude
Perplexity
Diamond Metal Finishing · diamondmetalfinishing.com
Diamond Metal Finishing provides industrial metal finishing, plating, coating, and finishing services for Texas manufacturers and precision part suppliers.
SEO is no longer one ranking. It is a system across every search surface.
A buyer can discover you through an organic result, a Google ad, a Maps pack, an AI Overview, a ChatGPT answer, a Perplexity citation, or a review-driven local profile. If those surfaces are treated separately, the page ranks in one place but leaks demand everywhere else.
Google
ChatGPT
Gemini
Claude
Perplexity
Visibility inside the result page matters because many buyers never click through.
AI results can take major screen space and change how users evaluate sources.
Local SEO is not only rankings; it is trust, recency, response quality, and profile depth.
The core organic engine still matters, but it has to feed the newer SERP surfaces too.
Local SEOMaps pack, Google Business Profile, reviews, citations, local landing pages, and geo-grid tracking.AI SEOAI Overview readiness, answer structure, entity clarity, schema, and source-worthy passages.LLM SEOChatGPT, Perplexity, Gemini, and Claude visibility through citability, source consistency, and prompt gap checks.GEO SEOGenerative engine optimization for answer engines that synthesize content instead of listing links.Ads + CROPaid search and landing page testing used to capture demand now and sharpen the SEO roadmap.Your buyers are searching, but Google may not trust you enough to show you.
Most SEO failures are not caused by one missing blog post. They happen because the site sends weak crawl signals, thin service coverage, unclear local/entity proof, slow pages, poor internal links, and disconnected tracking. Softscotch treats SEO as a revenue system, not a list of isolated optimizations.
You rank in one place and lose the rest of the SERP.
Organic rankings, ads, Maps, snippets, AI answers, and review profiles now work together. If one surface is ignored, buyers compare you against competitors before they even visit your site.
Traffic arrives, but pages do not convert.
SEO pages need proof, clear offers, fast load times, forms, calls, tracking, and intent-matched copy. Otherwise organic traffic looks good in reports but does not become pipeline.
You miss city, industry, comparison, and problem searches.
The highest upside often sits outside the homepage: location pages, industry pages, service variations, comparison terms, alternatives, FAQs, and programmatic templates.
Best fit
- U.S. businesses where each lead, call, signup, or quote request has meaningful value.
- Local, B2B, SaaS, ecommerce, healthcare, industrial, legal, insurance, and multi-location companies.
- Teams that want implementation, tracking, and strategy handled together.
Not the right fit
- Businesses expecting instant rankings without technical, content, and conversion work.
- Sites that only want low-cost blog posts with no implementation support.
- Offers with no clear sales process, weak product-market fit, or no way to track outcomes.
Not just blog posts. A full search system built to rank, convert, and prove ROI.
Before the page gets deep into AI search, local SEO, programmatic SEO, and the roadmap, this is the simple version of what Softscotch actually does. Every category connects back to rankings, qualified leads, and measurable business outcomes.
Crawl, indexation, speed, and site structure
We remove the technical blocks that stop Google from crawling, understanding, and trusting your priority pages.
- Indexation and sitemap fixes
- Core Web Vitals and template QA
- Schema, canonicals, redirects, internal links
Money pages rebuilt around intent
Service and location pages are rewritten so they match what buyers search for and what Google expects to see.
- Titles, headings, FAQs, proof blocks
- Internal links and conversion sections
- Snippet and PAA-ready formatting
Topical authority that supports revenue pages
We build clusters around services, problems, industries, comparisons, and buying questions.
- Briefs and content architecture
- Buying guides and comparison pages
- Refreshes for existing underperformers
Maps, reviews, citations, and local pages
For location-driven businesses, we improve the signals that influence Google Maps and local organic rankings.
- GBP service/category optimization
- Citation and NAP cleanup
- Review velocity and geo-grid tracking
Scalable page systems without thin content
We design templates, data rules, and proof modules for city, industry, product, and comparison demand.
- Template logic and unique content rules
- Duplicate and noindex safeguards
- Internal link and entity coverage
AI Overview, LLM, and answer-engine readiness
We make pages easier for search and answer engines to retrieve, cite, and summarize accurately.
- Answer-first sections and schema
- Entity cleanup and citation assets
- Prompt gap and source checks
Trust signals that support competitive terms
We strengthen the off-site and on-site proof Google needs before rewarding commercial pages.
- Digital PR and link prospecting
- Mentions, citations, and profiles
- Case-study and proof integration
Rankings, traffic, leads, and revenue signals
SEO is tracked against outcomes, not just keyword screenshots.
- Search Console and GA4 views
- Lead, call, and form tracking
- Weekly shipped-work summaries
Actual client keywords, actual positions won.
Every SEO agency promises "first-page rankings." We show the receipts: real client keyphrases with their before/after SERP positions, search volume, and difficulty. Screenshots available on request.
Google · US
Google US
Maps packGoogle USGoogle USGoogle USGoogle USGoogle USGoogle USCommon SEO gaps we find during the audit.
After the strategy is clear, the audit turns vague SEO concerns into a fix list. These are the recurring issues that usually explain why competitors own the traffic, Maps visibility, AI answers, and organic leads.
Your best pages are invisible
Service pages, location pages, and product pages exist, but Google cannot understand which searches they deserve to rank for. Titles, headings, content depth, schema, and internal links are leaving money on the table.
You only rank for your brand
Brand searches are not enough. Buyers are searching for services, comparisons, prices, local options, alternatives, and problems. If you are absent there, you are absent from the buying process.
Paid ads are carrying too much
When every lead depends on paid traffic, CAC rises fast. SEO builds an owned acquisition base so you are not forced to rent every click from Google, Meta, or aggregators forever.
Technical issues block growth
Slow pages, duplicate URLs, bad canonicals, index bloat, weak Core Web Vitals, crawl waste, and missing schema stop strong content from performing before it ever has a chance.
You are missing programmatic demand
City + service, industry + service, comparison, alternatives, integrations, use cases, and pricing searches can compound at scale when templates, data, and duplicate safeguards are built correctly.
Competitors own the answers
Featured snippets, People Also Ask, AI Overviews, Maps packs, review pages, and comparison articles shape buyer trust before your sales team ever gets a chance to speak.
Your content has no architecture
Random blog posts rarely rank. Google rewards topical depth, clear hubs, entity coverage, smart internal links, and content that matches the specific intent behind each query.
You do not know the keyword gap
Your competitors may be winning hundreds of high-intent keywords you have never mapped. Without a keyword universe, every SEO decision becomes reactive and incomplete.
You cannot measure SEO revenue
Rankings are useful, but they are not the final number. You need visibility into organic leads, pipeline, assisted conversions, local calls, form fills, and revenue by landing page.
Ranking #1 isn't enough. Win the SERP.
Google's results page has changed. Ten blue links used to be the game. Now buyers see AI Overviews, featured snippets, People Also Ask, Maps packs, video carousels and knowledge panels. We optimize for all of them, including the new ones.
AI Overviews
Google's AI summary at the top of search now appears on 60%+ of informational queries. Content structured for retrieval gets cited; everyone else gets buried below the fold.
Featured snippets (Position 0)
Definition boxes, numbered lists, comparison tables that appear above all regular results. Typically 42% CTR vs 13% for organic #1. Paragraph, list or table format depending on query intent.
People Also Ask (PAA)
The accordion of related questions that expands indefinitely. Ranking in 3+ PAAs for a topic cluster is often worth more than the #1 organic slot because users tap through multiple answers.
Local Maps pack (3-pack)
The box of 3 map results for "near me" queries. Dominates local intent SERPs, drives 44% of all clicks. GBP optimization, NAP consistency, review velocity, and geo-grid ranking work.
Knowledge panel (brand)
The right-rail entity panel that appears on brand searches. Controls how Google describes you, what social profiles link, and which reviews surface. An E-E-A-T play that builds trust instantly.
Video carousel + how-to markup
A dedicated carousel of YouTube and hosted video results. Tutorial, product review and explainer queries all trigger video SERPs. Schema markup turns videos into enhanced listings.
Image pack + Shopping visuals
The horizontal strip of image thumbnails that appears high on SERPs. Critical for product, interior, fashion and design queries. Alt-text, image schema, filename optimization, AVIF/WebP compression.
LLM citations
ChatGPT
Perplexity
Claude
Gemini
When AI chatbots answer, they cite sources. Being cited by ChatGPT, Perplexity, Claude or Gemini drives qualified referral traffic plus compounding brand authority. Requires llms.txt, schema, passage-level clarity.
Shopping results (organic + paid)
Product carousels with images, prices, ratings, and seller info. Optimizing your Google Merchant feed + product schema wins organic Shopping placement without paid spend.
Pick your SEO battlefield.
SEO is not one-size-fits-all. A local clinic needs different tactics from a SaaS company or an Amazon-aggregating ecommerce brand. We run eight specialist SEO programs, each tuned to the way your buyers actually search.
Local SEO
Dominate the Google Maps 3-pack for "near me" queries. This is built for multi-location brands, clinics, law firms, dental practices, home services, and any business whose buyers search locally.
- GBP optimization + citation building
- Geo-grid rank tracking + review velocity
- Multi-location schema + NAP consistency
Ecommerce SEO
Product-page ranking, collection-page SEO, shopping-feed optimization, faceted-navigation crawl control. Outrank Amazon on product terms and own the organic shelf.
- Shopify + WooCommerce product SEO
- Google Merchant feed optimization
- Collection-page IA + breadcrumb schema
AI SEO & LLM visibility
Get cited by ChatGPT, Perplexity, Claude, Gemini, Copilot. Generative Engine Optimization (GEO) + Answer Engine Optimization (AEO). Our 40+ GEO tool suite powers this.
- AI Overviews + featured snippet wins
- llms.txt + passage-level schema
- LLM citation tracking + prompt gap analysis
SaaS SEO
Signup-ready traffic: comparison pages, integration pages, "alternative to X" content, use-case clusters. Product-led SEO that compounds even when you pause paid ads.
- Programmatic "[A] vs [B]" + alternative pages
- Integration + use-case page architecture
- Free-tool / calculator SEO (AEO bait)
B2B SEO
Enterprise buyers. 6-18 month sales cycles. Multi-touch, research-heavy content. We map every stage from "what is X" to "best X software" to "X implementation partner."
- Full-funnel content mapping (TOFU-BOFU)
- Whitepaper + gated-content SEO
- LinkedIn + SEO co-amplification
Healthcare SEO
Your Money Your Life category. Google holds healthcare content to E-E-A-T standards most agencies cannot meet. Author bylines, medical review, HIPAA-compliant intake flows.
- Medical reviewer bylines + credentials schema
- HIPAA-compliant forms + call tracking
- Multi-location + service-area pages
National SEO
Rank across U.S. markets without cannibalizing service, city, or state pages. We map national demand, local modifiers, location intent, and authority signals into one search architecture.
- State + metro landing-page architecture
- U.S. keyword variance by market
- National authority + local relevance
Enterprise SEO
Sites with 10,000+ pages. Crawl budget optimization, log-file analysis, scripted technical fixes, cross-team governance, dedicated BigQuery-backed dashboards. Built for scale.
- Log-file crawl analysis + budget optimization
- Multi-team governance + SEO playbooks
- BigQuery dashboards + custom BI
Programmatic SEO
Data-driven page generation at scale: "[city] + [service]", "[product] alternatives", "[X] pricing", "[integration] for [platform]". 500+ pages from one template, data + deduplication safeguards.
- Template + data pipeline architecture
- Thin-content & index-bloat safeguards
- Internal linking automation + canonicalization
SEO changes by industry. So does the execution.
A healthcare clinic, industrial manufacturer, SaaS company, and ecommerce brand should not get the same keyword map or content plan. We build the SEO system around how buyers search, what proof they need, and what Google expects in that category.
Manufacturing & industrial services
Buyers search by process, material, tolerance, location, equipment, certification, and quote intent.
Healthcare, clinics & wellness
Google expects trust, medical accuracy, clear authorship, local proof, and frictionless patient conversion paths.
Law firms & legal services
Legal SEO is local, competitive, proof-heavy, and usually won through practice-area depth plus reputation signals.
SaaS & B2B software
B2B buyers search across long cycles: problems, integrations, comparisons, alternatives, pricing, use cases, and implementation.
Ecommerce & DTC brands
Ecommerce SEO depends on product, collection, feed, image, review, and faceted-navigation control.
Home services & local trades
The battle is won through Maps, urgency keywords, service-area depth, reviews, and high-converting call paths.
Insurance & financial services
YMYL categories require stronger trust, compliance-aware claims, comparison intent, and clear lead qualification.
Education, training & schools
Searchers compare programs, tuition, locations, schedules, outcomes, and enrollment deadlines before inquiring.
Franchises & multi-location brands
The risk is cannibalization: one template ranking nowhere because every city page says the same thing.
Six SEO workstreams that compound into qualified organic growth.
SEO does not fail because one blog post missed. It fails when technical fixes, page strategy, content, local signals, authority, and measurement are handled separately. We run them as one system.
Research & audit
Every engagement starts with verified data: your site, search demand, competitors, local presence, analytics, and conversion paths. The audit becomes the action plan.
- Technical SEO audit (crawl errors, core web vitals, schema)
- Competitor analysis & keyword-gap mapping
- Search Console, GA4, GBP, and ranking baseline
- Search-intent, local, and AI visibility review
Technical foundation
Search engines need clean crawl paths, fast templates, clear entities, and indexable pages before content can compound. We fix the foundation first.
- Crawl, sitemap, robots, canonical, and redirect fixes
- Core Web Vitals and mobile performance tuning
- Schema, entity, and structured data cleanup
- Internal linking, orphan page, and crawl-depth fixes
Pages & content
We rebuild money pages and supporting content around buyer intent, proof, topical depth, and conversion paths so traffic has a reason to become pipeline.
- Service, location, industry, and comparison pages
- Title tags, headings, FAQs, proof, and CTAs
- Pillar content and topic cluster architecture
- Content refreshes for underperforming pages
Local & SERP features
Ranking one blue link is not enough. We optimize for Maps, snippets, People Also Ask, AI Overviews, and the search surfaces that buyers see before clicking.
- Google Business Profile and local page optimization
- Review, citation, and NAP consistency work
- Featured snippet and People Also Ask formatting
- AI Overview and answer-engine readiness
Programmatic & authority
For markets with many services, cities, products, or industries, we build scalable page systems and the authority signals needed to support them.
- Programmatic templates and data rules
- Duplicate, noindex, and quality safeguards
- Digital PR, citations, and link acquisition
- Proof blocks, case studies, and trust signals
CRO & reporting
Organic traffic only matters if it turns into qualified calls, forms, demos, sales, or assisted revenue. We track shipped work against business outcomes.
- Lead, form, call, and assisted conversion tracking
- Landing page CRO and message-match improvements
- Search Console, GA4, and rank reporting views
- Weekly shipped-work summary and next-priority roadmap
We do not stop at audits. We ship the SEO work.
A strategy deck does not increase rankings by itself. Softscotch owns the execution layer wherever access allows it: CMS edits, page updates, schema, tracking, internal links, technical tickets, dashboards, and weekly delivery.
Four phases, one connected SEO system built in 90 days.
No vague retainers, random blog posts, or "we'll see what happens" execution. This breaks the engagement into the same four phases, but adds what we inspect, what we build, what you receive, and why it matters.
Find what is blocking rankings, leads, and search visibility.
Before implementation starts, we audit the website, search demand, competitors, local presence, AI-search readiness, analytics, and conversion paths. The result is a clear diagnosis of what is broken and what needs to happen first.
- Complete crawl and indexation auditWe identify crawl waste, index bloat, duplicate pages, broken signals, Core Web Vitals issues, schema gaps, canonicals, redirects, and technical issues that stop Google from trusting the site.
- Keyword universe and page opportunity mapWe map U.S. demand by buyer intent: service, city, industry, problem, comparison, alternative, pricing, FAQ, and missing page opportunities.
- Maps, GBP, citations, and review diagnosisWe audit Google Business Profile completeness, NAP consistency, citation gaps, review velocity, categories, services, local pages, and geo-grid visibility.
- AI Overview and LLM visibility reviewWe check whether answer engines can understand the business, cite its pages, connect it to relevant services and locations, and retrieve source-worthy passages.
- Landing page and lead path auditRanking without conversion wastes demand. We review message match, forms, CTAs, trust proof, speed, lead quality, attribution, and conversion tracking gaps.
- Top competitor gap reportWe identify what competitors have that Google is rewarding: ranking pages, backlinks, content depth, local signals, reviews, SERP features, and ad overlap.
Turn findings into a real roadmap.
Every audit finding becomes a prioritized SEO action item with an owner, impact estimate, dependency, and deadline. You get one roadmap that connects technical SEO, content, local visibility, programmatic pages, AI search, CRO, and reporting.
- 90-day SEO execution roadmapWeek-by-week milestones with owners, dependencies, priorities, expected impact, and approval points.
- Keyword architecture and page mapIntent-mapped clusters, priority tiers, current-page matches, new-page gaps, and programmatic page opportunities.
- Technical implementation backlogCrawl, indexation, Core Web Vitals, schema, canonical, redirect, internal link, and template fixes ranked by impact.
- Content and topical authority planMoney page updates, supporting articles, comparison pages, FAQ sections, local pages, and content briefs.
- Local and AI-search action planMaps work, GBP improvements, citation cleanup, review system, AI Overview formatting, entity clarity, and prompt gaps.
- SEO reporting dashboard planRankings, indexed pages, traffic, leads, assisted conversions, SERP features, local visibility, and revenue signals.
Build, launch, and ship every week.
Our team ships visible SEO work every week: technical fixes, rebuilt pages, content clusters, local visibility improvements, programmatic templates, internal links, and reporting updates. You see what shipped and what is next.
- Technical SEO fixes shippedIndexation, Core Web Vitals, schema, canonicals, redirects, broken links, orphan pages, and crawl traps resolved by priority.
- Money pages rebuiltPriority service pages get title rewrites, intent-matched headings, proof blocks, FAQs, schema, CTAs, and internal links.
- Programmatic SEO system builtTemplates, datasets, unique content rules, proof modules, entity sections, duplicate safeguards, and noindex rules.
- Content clusters publishedSupporting articles, comparison pages, buying guides, FAQ hubs, topical clusters, and local pages around priority demand.
- Internal link graph improvedNavigation, breadcrumbs, contextual links, hub pages, related services, and programmatic cross-links direct authority to priority pages.
- AI and SERP feature formattingAnswer sections, featured snippet formatting, People Also Ask coverage, AI Overview structure, schema, and source-worthy passages.
- Authority pipeline startedDigital PR targets, citation cleanup, mention reclamation, relevant placements, and links prioritized to commercial pages.
- Weekly reporting syncWork shipped, rankings, indexed pages, traffic, leads, local visibility, AI-search checks, and next actions are reviewed weekly.
Compound the wins. Forever.
After the 90-day build, the engagement shifts into a continuous SEO optimization loop. We expand what is working, improve what is underperforming, respond to search changes, and keep compounding rankings, traffic, and qualified leads.
- Performance-led content expansionNew pages, clusters, local pages, and programmatic expansions based on ranking movement and lead quality.
- Algorithm and SERP change responseWe respond to Google updates, AI Overview shifts, local pack changes, and ranking volatility with clear action plans.
- Ongoing technical QARecurring crawls, indexation checks, schema validation, page speed checks, internal link reviews, and launch QA.
- Authority and citation growthLink opportunities, digital PR, local citations, mention reclamation, and source-building for AI and organic visibility.
- Conversion and lead quality reviewWe review which pages generate qualified leads, where traffic leaks, and what page changes improve inquiry quality.
- Monthly strategy reviewRankings, traffic, leads, revenue signals, competitor movement, completed work, and the next priority sprint.
From kickoff to compounding revenue in 12 weeks.
Every SEO engagement ships something concrete every week. Scroll the timeline to see how technical SEO, content, programmatic pages, internal links, authority building, and measurement compound into organic revenue.
By week 12, your SEO system is live & ready to compound.
Your site has cleaner crawl signals, optimized money pages, a programmatic SEO system, live content clusters, stronger internal links, authority building in motion, and reporting tied to business outcomes.
How we make you citeable in AI search results.
AI search visibility is not just blog writing. We make the business easier for Google AI Overviews, ChatGPT, Perplexity, Gemini, and other answer engines to understand, trust, retrieve, and cite.
AI Overviews can satisfy the query inside Google, so a brand has to be citeable, not only rankable.
Botify and DemandSphere found AI Overviews in 47% of studied Google results.
We structure service, location, and FAQ content so AI systems can extract accurate answers.
Entity and citation audit
We map how AI systems currently describe the brand, services, locations, competitors, and topical gaps.
- Prompt visibility checks
- Entity consistency review
- AI citation gap analysis
Answer-ready content structure
We rebuild priority pages so they answer questions directly and support passage-level retrieval.
- Definitions, FAQs, and comparisons
- Service + location answer blocks
- Source-backed claims and proof
Structured data and machine clarity
We add schema, internal links, author/source clarity, and crawl signals that help engines connect the dots.
- Organization and service schema
- FAQ and how-to schema where useful
- llms.txt readiness review
Citation monitoring and expansion
We track where the brand is cited, where competitors are cited, and what pages need stronger proof.
- Monthly AI visibility checks
- New question clusters
- Content refreshes from prompt gaps
How we build visibility in LLM answers.
LLM SEO focuses on how tools like ChatGPT, Perplexity, Gemini, Claude, and Copilot understand and mention the brand. The work overlaps with SEO, but the measurement is different: prompts, citations, entity consistency, and source reliability.
Prospects increasingly ask AI tools for vendors, comparisons, explanations, and shortlists.
If third-party sources and your own pages do not explain the brand clearly, models fill the gap with better-known competitors.
We identify missing prompts, weak entities, and citation gaps, then build the pages and proof needed to close them.
Prompt universe audit
We test how major LLMs answer service, vendor, local, comparison, and pricing prompts.
- Brand mention checks
- Competitor answer mapping
- Hallucination and omission review
Entity cleanup
We align business facts across owned pages and important third-party sources.
- Organization facts
- Service and location consistency
- Source profile cleanup
Citation asset buildout
We create pages and proof blocks that are more likely to be referenced by answer engines.
- Comparison pages
- FAQ and buying-guide content
- Source-backed claims
LLM visibility tracking
We rerun prompt sets and track whether the brand appears, how it is described, and which sources are cited.
- Prompt rank checks
- Citation monitoring
- Answer accuracy fixes
How we optimize for generative engines.
GEO, or generative engine optimization, focuses on being included when engines synthesize answers rather than display a classic list of links. It connects technical SEO, content architecture, entity SEO, and digital PR.
Generative engines compress many sources into one answer, so unclear or untrusted content gets filtered out.
The page needs crawlability, extractable passages, entity clarity, topical coverage, and external validation.
We build pages that answer engines can retrieve, verify, and use without misrepresenting the business.
Generative SERP audit
We inspect where generative answers appear and which source types are being cited.
- AI Overview checks
- Perplexity and ChatGPT checks
- Competitor source analysis
Passage optimization
We create concise answer blocks for services, industries, locations, pricing factors, and buyer questions.
- Answer-first sections
- Definitions and process blocks
- Schema-supported FAQs
Authority and proof layer
We strengthen the signals that tell engines the business is real, relevant, and credible.
- Case studies
- Third-party mentions
- Review and profile consistency
Answer refresh cycle
We update pages when AI answers change, new competitors appear, or source patterns shift.
- Monthly answer checks
- Content refreshes
- New prompt coverage
How we use paid search to win now and improve organic strategy.
Paid search is not treated as a separate silo. We use ads to capture immediate demand, test keyword intent, improve conversion paths, and feed real search data back into SEO priorities.
Paid search captures bottom-funnel demand while organic pages are being built and indexed.
When Google shows ads above organic results, landing page relevance and CRO become part of search performance.
Winning queries, copy, and conversion data feed the organic page roadmap.
Intent and offer mapping
We separate quote-ready searches from research queries and map each to the right offer and landing page.
- Keyword intent segmentation
- Competitor ad review
- Offer and CTA mapping
Landing page and tracking build
We tighten the page experience so paid visitors see matching copy, proof, forms, calls, and conversion tracking.
- Search-message landing page copy
- Call, form, and quote tracking
- GA4 and conversion setup
Campaign launch and CRO tests
We launch focused campaigns and test the page elements that affect lead quality and cost per opportunity.
- Exact and phrase match buildout
- Negative keyword cleanup
- CTA, form, and proof tests
SEO feedback loop
We use conversion and query data from ads to decide which organic pages deserve expansion next.
- Winning query extraction
- Organic page prioritization
- Budget shift as SEO compounds
How we push the business into the Maps pack.
Local rankings depend on relevance, proximity, prominence, and trust. We optimize the Google Business Profile, location signals, local landing pages, reviews, and citations so Google can confidently show the business for commercial local searches.
Buyers compare ratings, reviews, proximity, and profile depth before they call or request a quote.
BrightLocal found three quarters of consumers regularly read online reviews during business research.
We align GBP, location pages, schema, citations, reviews, and geo-grid tracking.
GBP and local audit
We inspect the Google Business Profile, categories, competitors, reviews, NAP consistency, and local ranking grid.
- Primary and secondary categories
- Local rank grid baseline
- Review and citation audit
Profile and page optimization
We align GBP content with the location page so Google sees the same services, address, proof, and relevance.
- GBP services and descriptions
- Local landing page improvements
- Map embeds and service schema
Trust and prominence building
We strengthen local trust signals, create a review plan, and build relevant citations without spam.
- Review request workflow
- Industry and local citations
- Photos, posts, and updates
Geo-grid tracking and iteration
We monitor the market area, identify weak map zones, and improve pages or profile signals accordingly.
- Monthly geo-grid reports
- Competitor movement checks
- Service-area content expansion
Show the work with Search Console screenshots and business metrics.
This section is built to hold real Search Console, GA4, call tracking, local pack, and ranking screenshots. The goal is to make proof visual: impressions, clicks, indexed pages, queries won, calls, leads, and revenue movement.
Add real screenshots here: Search Console performance, query growth, local pack movement, GA4 conversions, call tracking, Ahrefs/Semrush keyword movement, or AI citation wins.
Use this section for real proof once screenshots are available. Keep client names visible when approved, or blur private data while leaving charts, dates, and directional results readable.
Real clients. Real numbers. Real receipts.
A sample from 9+ years of work across healthcare, ecommerce, SaaS, insurance and local services. Actual results screenshots available on request.
Google Ads
Snapchat
TikTok
$4M+ revenue at 9+ ROAS on Facebook & Google Ads.
Initially managed by a US agency, the brand came to us for better results. We ran 22 campaigns with 73 audience variations, generating $1.3M+ at 14 ROAS on Facebook while Google PMax averaged 6 ROAS, peaking at 13.
- Conversion-focused product page redesign
- Shopping feed optimization for Google Ads
- Aggressive CRO approach from day zero
- Retargeting layer consistently at 12 ROAS
Key metrics
Google Ads
Facebook
SEO
Managed $3M in SaaS ad spend at 11% conversion.
We helped a SaaS brand reduce signup costs by 191% and cut customer acquisition cost by 52%. We identified winning campaign types through methodical experimentation with audience targeting and bid strategies, then turned Facebook from their weakest channel into their strongest one.
- Identified winning campaign types through experimentation
- Extensively categorized campaigns by intent signal
- Narrowed targeting that lifted subscription conversions
- Reduced CAC by 52% across Google + Facebook
Key metrics
Google Ads
SEO
Outreach
Generated 52,000+ insurance leads on Facebook & Google Ads.
Initially managed by a US agency, we took over to enhance PPC. Our success led us to handle the full digital strategy: SEO, PPC across Google, Facebook and Instagram, link building, competitor analysis, and brand visibility. Result: 121% increase in overall leads and 20+ high-value commercial keywords ranked top 3 on Google.
- Identified winning ad creative patterns across verticals
- Reduced CPA by 58% on Google Ads
- Increased overall website traffic by 31%
- Outranked US government sites for target keywords
Key metrics
Google Ads
Local SEO
Malware recovery + +87% local traffic in 90 days.
A lactation consultant's site was hit with malware, losing rankings overnight. We migrated to secure hosting, rebuilt trust signals, and relaunched paid acquisition across Facebook and Google. Achieved top-3 Google rankings for Houston-area local searches.
- Emergency malware cleanup + secure hosting migration
- Local SEO rebuild targeting Houston clinic-related terms
- Consistent call-booking through Facebook & Google Ads
- GBP + reputation management to recover trust
Key metrics
Google Ads
SEO
Email
40+ ROAS on Facebook + 490 keywords ranked.
For this ecommerce client, we delivered exceptional results through SEO, paid ads and email marketing. 490+ keywords pushed to Google's first page and 1,500+ new keywords into ranking, outranking Amazon and marketplaces on product searches.
- Shopping feed optimization for Google Ads
- Email campaigns generated 9% of total revenue
- Outranked Amazon and major marketplaces on product terms
- Individually optimized every product & collection page
Key metrics
Big promises? Yes, and we back them with real data.
Actual client outcomes across verticals. Your results depend on product, pricing, competition and execution. Here is what we have delivered.
Reduced spend-to-sale from 4.2% to 1.9%
Hit 7 ROAS on $420K+ Google Ads spend through tightened targeting and aggressive CRO from day zero.
Managed $3M ad spend at 11% conversion
Trebled signups and doubled subscriptions for a SaaS suite, with 52% CAC reduction across Google and Facebook.
$3-$7 cost per patient call
Outbid competitors with primary-care campaigns, hit conversion rates of 11-44% and tripled organic traffic.
New-venture Facebook lead engine
Pivoted from failed Google campaigns, introduced sampling technique that trained the algorithm to lock onto the target audience.
On-page SEO lift in 10 months
Products, collections, internal links and URL structure overhaul drove 1,548 new keywords into ranking.
490+ keywords ranked on Google
Ecommerce brand scaled through SEO + paid ads + email, outranking Amazon on target product searches.
Softscotch vs. typical agencies.
The honest side-by-side every founder wishes they'd seen before signing an agency retainer.
One integrated SEO scope, not five separate retainers.
We do not publish a fixed sticker price before understanding the site, market, implementation workload, and content velocity required. The goal is simple: include the full SEO system at a cost designed to be 2x or more lower than comparable stacked agency scopes.
SEO gets split into separate monthly, quarterly, and project fees.
Public SEO pricing benchmarks show why the stack gets expensive fast. WebFX lists monthly SEO services starting at $3,000/month, while its broader pricing guide puts retainers around $1,000-$5,000/month and mid-sized business SEO up to $10,000/month. Ahrefs' provider poll reports SEO agencies averaging $3,209/month.
- -Monthly SEO retainer for only the core optimization work.
- -Quarterly technical audits, content refreshes, or migration support billed separately.
- -Local SEO, AI search optimization, CRO, and paid search treated as add-ons.
- -Reports show rankings, but not always how SEO is affecting leads and revenue.
One scoped plan covers the full search system.
After the audit, we define one monthly scope that connects the work buyers actually need: organic SEO, AI and LLM visibility, local pack optimization, content, programmatic SEO, analytics, and conversion-focused landing pages.
- ✓Technical fixes, crawl cleanup, schema, internal links, and Core Web Vitals.
- ✓Money pages, content clusters, local pages, programmatic templates, and briefs.
- ✓AI search, LLM SEO, GEO SEO, Google Business Profile, reviews, and entity signals.
- ✓Reporting tied to rankings, qualified leads, pipeline, and revenue movement.
Final pricing comes after the SEO audit.
The quote depends on your website size, competition, location coverage, content requirements, development complexity, and whether paid search or CRO support needs to run alongside SEO.
Local SEO
AI SEO
LLM SEO
GEO SEO
Programmatic SEO
Ads + CRO
You get a clear scope before starting, without forcing an upfront public price that ignores your market and workload.
Pricing benchmark references: WebFX monthly SEO pricing, WebFX SEO pricing guide, and Ahrefs SEO pricing study.
Questions founders ask before signing.
Rich-result eligible (Google FAQ schema included). If your question isn't here, Sanju personally replies within 24 hours.
What is included in Softscotch SEO services?
Technical audits, crawl and indexation fixes, keyword research, content strategy, on-page optimization, internal links, schema, local SEO, ecommerce SEO, AI search readiness, reporting, and CRO recommendations.
Because Softscotch is a full growth-stack agency, SEO work is connected to landing pages, analytics, paid search learnings, and lead quality instead of sitting in a silo.
How long does SEO take to work?
Most sites see early keyword movement within 4 to 8 weeks after technical fixes and content improvements. Meaningful traffic and lead growth usually compounds over 3 to 6 months, depending on competition, site history and content velocity.
How does Softscotch price SEO work?
We scope SEO after reviewing the site, competition, content requirements, local coverage, and implementation workload. Public benchmarks put monthly SEO retainers in the several-thousand-dollar range once the work is properly scoped, and many agencies still split technical SEO, content, local SEO, AI/GEO work, paid search, and CRO into separate monthly, quarterly, or project fees. Softscotch packages the complete search system into one clearer monthly scope designed to be 2x or more lower than comparable stacked agency retainers.
What will my SEO proposal include?
Your proposal shows the issues we found, how we will fix them, the priority order, the expected timeline, what access we need, and what the first 90 days should look like.
The goal is to make the decision clear before you pay for a retainer.
Can you handle local SEO?
Yes. Local SEO includes Google Business Profile optimization, service-area pages, location pages, citation cleanup, review strategy, local schema, local landing pages, and map-pack tracking.
Can you handle ecommerce SEO?
Yes. Ecommerce SEO includes collection-page structure, product schema, merchant feed support, faceted navigation cleanup, internal linking, product copy improvements, and conversion tracking.
Do you create SEO content with AI?
We use AI for research, outlines, gap analysis, and visibility checks. Client-facing content should still be written, reviewed, and edited by humans so it has real judgment, examples, and usefulness.
Do you outsource SEO work to freelancers?
No. Strategy, technical work, content direction, implementation, and reporting stay with the Softscotch team. Your credentials, data, and roadmap do not get passed around marketplaces.
What access do you need to start SEO work?
We usually need access to Google Search Console, GA4, Google Business Profile, your CMS, lead forms, call tracking if available, and any existing rank tracking or SEO tools.
We also ask for your top competitors, target services, service locations, sales priorities, and any pages or markets you already know matter most.
How do you report SEO performance?
We report rankings, organic traffic, leads, calls, form submissions, revenue where tracking allows, content shipped, technical fixes completed, and the next action plan.
The goal is to explain what changed and what we are doing next, not bury you in vague PDF screenshots.
What does SEO reporting include?
Rankings, organic traffic, leads, calls, form submissions, revenue where tracking allows, shipped content, completed technical fixes, and the next action plan. The report should explain what changed, not just show charts.
How long does it take to see SEO results?
With a strong foundation and no existing penalties, most clients see keyword movement within 4-8 weeks and meaningful traffic lift by month 3-4. Competitive niches take 6-9 months to compound.
We set targets after reviewing your current indexation, content quality, backlink profile, competitors, and conversion tracking.
Can Softscotch recover a website from a Google penalty?
Yes. We've successfully handled:
- Algorithm-update drops: post-core-update ranking losses
- Duplicate-content penalties: site-wide or section-specific
- Toxic backlink cleanups: disavow file audits and rebuilds
- Post-migration ranking losses: URL mapping and redirect fixes
Most recoveries begin within 30-60 days of the fix, depending on severity.
How does Softscotch handle AI Overviews and GEO optimization?
We've published 40+ free AI and GEO tools including an llms.txt generator, AI citation checker, passage ranking analyzer, and AI Overview readiness checker.
For retainer clients, we implement structured data, passage-level citability, entity coverage, and llms.txt setup as part of the standard SEO service. See our AI Overviews optimization checklist.
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