Results
$28M+ Revenue Generated For Our Clients
2,140+ Keywords — Page 1 Google Rankings
$12M+ Ad Spend Managed Across Channels
2.5M+ Signups Driven User Acquisitions
87,200+ Leads Generated Qualified Pipeline

SOFTSCOTCH

Your outsourced CMO/VP of Sales

SOFTSCOTCH

Your outsourced CMO/VP of Sales

Partner Programme

Earn with us or sell as us.

Two ways to work together. Send work our way and earn recurring commission, or run our team under your brand and keep the margin. Built for agencies, freelancers, consultants, and operators who already have the audience.

Two ways to partner

Pick the one that fits your model.
Most popular
Track A · Referral
Send work, get paid every month.

You introduce us to a client. We close, deliver, and pay you a recurring share for as long as that client stays. Zero work after the intro, no client management on your end.

30% recurring commissionOf monthly retainer, paid monthly while the client is active.
12-month attributionIf your referral comes back within a year, it's still yours.
You stay out of the workWe take the call, scope the work, send the proposal, deliver. You just make the intro.
Paid in your currencyUSD, GBP, EUR, AED, or INR. Wire, Wise, or card.
Apply as referral partner
Track B · White-label
Sell our services as yours.

You own the client relationship and the brand. We deliver behind the scenes. You set the retail price, we charge wholesale. The margin between is yours.

Wholesale pricing50% below our retail rates, with extra discount tiers at higher volume.
Branded reports and decksEvery deliverable carries your logo, your colours, your brand voice.
Mutual NDA from day oneYour client never finds out we're behind the work unless you tell them.
Pick what you resellSEO, ads, email, WhatsApp, web dev, automation. One service or all of them.
Apply as white-label partner

Who this is built for

If one of these describes you, we should talk.
Web design and dev agencies
You ship the site. We bring the traffic, the funnel, the conversions. White-label fits.
Branding and creative studios
You handle identity. Your clients keep asking who does the SEO and ads. Now you have an answer.
Freelancers and solo consultants
Send the work you can't take on. Keep the relationship, earn a cut every month it's active.
Specialist agencies
SEO-only, ads-only, or email-only shops who need full-stack delivery for big-budget clients without hiring.
Business coaches and operators
Your portfolio companies need marketing. You introduce, we deliver, you stay focused on coaching.
Accountants, lawyers, ops consultants
Your SMB clients are losing sleep over marketing. One intro turns into a clean revenue stream.

Side-by-side comparison

The numbers, the rules, and the work involved.
What you want to know
Referral Partner
White-label Partner
How you make money
30% commission on the monthly retainer, paid every month the client stays.
Margin between our wholesale rate and your retail price. You set the retail.
Who owns the client
We do. You make the intro, we handle the rest.
You do. We work in the background under NDA.
Who the client talks to
Us, directly. They know Softscotch is delivering.
You. The client never sees us. Reports and decks go out under your brand.
Work involved after the intro
None. We take it from the first call onwards.
You manage the client relationship, account meetings, and approvals. We deliver the work.
Minimum commitment
No minimum. Refer one client a year or one a month, both are fine.
No client minimum. Wholesale tier discounts unlock at 3+ active clients.
Setup time
One short call, sign a partner agreement, you're in. Same week.
Mutual NDA, wholesale rate card, branding handover. Roughly a week to be operational.
Payout schedule
Paid on the 15th of the following month, in your currency.
You invoice your client. We invoice you on net-15 terms.
Risk on your side
Reputational. We have to deliver well for your introduction to feel safe next time.
Cash flow. You pay us regardless of when your client pays you. Pricing is set with that in mind.

How it works after you apply

From the first email to your first payout.
Step 1
Apply by email
Send a short note about your audience, what you sell, and which track interests you. Two paragraphs is enough.
Step 2
30-minute call
We walk you through pricing, scope, reporting templates, and the partner agreement. You ask anything that's unclear.
Step 3
Sign and onboard
Partner agreement, NDA if it's white-label, and a shared Slack channel. You get the partner pack: rate sheets, case studies, ready-to-send proposals.
Step 4
First client, first payout
Refer or onboard your first client. Once they pay their first invoice, your first commission or margin lands on schedule.

What partners get

Everything beyond the commission cheque.
Partner pack
Editable proposal templates, rate cards, case studies, audit checklists, and a ready-to-send pitch deck. White-label gets all of it in editable formats.
Dedicated partner channel
A private Slack or WhatsApp channel with the partner lead. Pricing questions, scoping help, proposal review, all answered same day.
Live commission dashboard
Notion or Google Sheet you can check anytime: active referrals, monthly recurring earnings, white-label margin, payout dates. No black-box accounting.
Co-pitch support
For larger deals, a Softscotch lead joins your sales call as a delivery partner or stays in the background on Slack to help you scope live.
Tiered wholesale rates
White-label only. Discount tiers unlock at 3, 6, and 10+ active clients. The more you bring, the more margin you keep.
First-look access
New services, new automations, new tools go to partners first. You get to resell or refer them while the pricing is still founder-friendly.

Partner FAQs

The fine print before you commit.
Is there a fee to join the partner programme?

No. No application fee, no annual fee, no platform fee. Partners earn from real client work, not from access.

How long does the referral commission keep paying?

For the lifetime of the client retainer. If they stay with us for three years, you earn for three years. If they cancel after four months, the commission stops with that final invoice. Some agencies cap referral commission at 12 months. We don't. The work of bringing in a great client is permanent, the reward should reflect that.

What if my referral talks to you, but signs up months later?

You're covered for 12 months from the date you introduce them. Even if they go quiet and come back the following year, they're still attributed to you. We track every intro in writing the moment it lands, so there's no ambiguity later.

Can I do both referral and white-label at the same time?

Yes. Plenty of partners refer clients who want to work with Softscotch directly, and white-label clients who want to stay under their agency's brand. We track each track separately in your dashboard.

How does white-label pricing actually work?

You get a wholesale rate card priced at 50% below our public retail pricing as standard, with deeper discount tiers unlocking at higher monthly volume. You set the retail price your clients pay. The difference is your margin. For example, a service we retail at $4,000 a month wholesales to you at $2,000, so you charge your client $4,000 and keep $2,000 every month they stay.

Will my white-label clients ever find out Softscotch is behind it?

Not from us. Mutual NDA is signed before any client work. Reports, decks, dashboards, email footers, ad accounts, everything goes out under your brand. Our team uses your email domain on shared comms. The only way they find out is if you tell them. Some partners do, some don't. Either is fine.

What stops me from poaching the Softscotch team after onboarding them to my client?

The partner agreement includes a standard non-solicit clause covering 18 months after the partnership ends. The relationship works because both sides stay in their lane. Trying to poach the delivery team usually destroys trust faster than it saves a few thousand a month.

What if a referral I send is already in your CRM?

If we've spoken to them in the last 60 days, we let you know within 24 hours and the referral isn't credited. If they were a contact who went cold and you re-engage them, the referral is credited to you. We always show you the timeline before deciding.

Can I refer clients in industries you don't serve?

Best to ask first. We won't take on gambling, adult, MLM, crypto promotion, or anything illegal in the client's market. Everything else is fair game.

What happens if the partnership doesn't work out?

Either side can exit the partner agreement with 30 days notice. Any in-flight client work continues until the next natural break point, with commissions or wholesale terms honoured until that client offboards.

Do you do co-branded webinars, content, or events with partners?

Yes, for referral partners. Co-hosted webinars, joint case studies, guest content swaps, and small in-person events when there's a geographic fit. We agree the plan on the onboarding call.

How do I track my earnings?

You get a live Notion or Sheets dashboard showing every referral, their status, monthly recurring earnings, and the next payout date. It updates the moment a client pays. No hunting through emails, no waiting for monthly statements.

How would you like to proceed?

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