Results
$28M+
Revenue Generated
For Our Clients
2,140+
Keywords — Page 1
Google Rankings
$12M+
Ad Spend Managed
Across Channels
2.5M+
Signups Driven
User Acquisitions
87,200+
Leads Generated
Qualified Pipeline
$28M+
Revenue Generated
For Our Clients
2,140+
Keywords — Page 1
Google Rankings
$12M+
Ad Spend Managed
Across Channels
2.5M+
Signups Driven
User Acquisitions
87,200+
Leads Generated
Qualified Pipeline
SOFTSCOTCH
Your outsourced CMO/VP of Sales
Services
Close Services
Open Services
Growth channels
SEO organic search
Rankings, traffic, long-term authority
AI SEO & LLM search
New
GEO, AEO, ChatGPT and Perplexity visibility
Google Ads (PPC)
Search, Shopping and Display
Meta / Facebook Ads
Facebook and Instagram campaigns
Email & SMS marketing
Campaigns, sequences, broadcasts
WhatsApp marketing
Broadcasts, automation and Business API
Cold email outreach
Instantly-powered outbound campaigns
Marketing automation
Hot
GHL, AI workflows, CRM automation
Creative & content
Landing page design
High-converting page design
Graphic design
Ads, social, brand assets
Ad video & editing
Facebook, YouTube and AI-generated ad videos
Copywriting & blogs
SEO content, email copy
Advertorials & native ads
Editorial-style content that pre-sells
Web & tech
WordPress website design
Modern WordPress site design and structure
Shopify website design
Store design, UX and conversion-focused layouts
Website migration
Platform moves, redirects, SEO-safe migration
Website optimisation & speed
Core Web Vitals, performance, technical SEO
AI-powered tools
New
AI tools, workflows and business automation
Strategy & reporting
Full-funnel growth strategy
Planning, forecasting, roadmap
Weekly reporting
Data, insights, recommendations
Client portal access
Track everything in real time
Keyword rank tracking
150–300 keywords, every other day
SEO
Close SEO
Open SEO
Core SEO
Technical SEO audit
Crawl errors, indexing, Core Web Vitals
On-page optimisation
Meta, headings, content structure
Keyword research
Intent mapping, gap analysis, clusters
Content SEO & E-E-A-T
Topical authority and trust signals
Programmatic SEO
Scalable page frameworks at scale
SEO reporting & rank tracking
150–300 keywords tracked every other day
Specialist SEO
Ecommerce SEO & AI feeds
Product pages, categories, AI-ready feeds
AI product attribution
New
Consumer-language attributes for site search
AI catalog enrichment
New
Auto-populate 10,000+ attributes at scale
Local SEO
Google Business, citations, local rankings
SaaS SEO
Signups, trials and product-led growth
B2B SEO
Long-cycle buyer intent, lead gen focus
International SEO
Hreflang, geo-targeting, global rankings
Enterprise SEO
Large-scale, multi-team SEO strategy
App Store Optimization (ASO)
App Store and Play Store visibility
Link building
Digital PR & HARO
Hot
Media placements that earn links and citations
Guest posting & niche edits
High-DA placements on relevant sites
Backlink audit & cleanup
Toxic link clean-up and disavow strategy
Citation building (local)
NAP consistency across directories
AI & LLM SEO
New
Generative engine optimisation (GEO)
Optimise for AI-generated search results
Answer engine optimisation (AEO)
Win featured snippets and AI answers
LLM citation tracking
Monitor mentions in ChatGPT, Gemini, Claude, Perplexity
Prompt gap analysis
Find AI queries you should own but don't
AI search visibility audit
ChatGPT, Perplexity, AI Overviews, Copilot
Digital PR for AI citations
Off-site mentions LLMs cite and train on
Schema & structured data for AI
Machine-readable markup for AI parsers
AI-ready content optimisation
Content structured for LLM retrieval and citation
Paid Ads
Close Paid Ads
Open Paid Ads
Google Ads
Search ads
High-intent keywords, top-of-SERP placement
AI Max for Search
New
Google's AI-powered search campaign type
Shopping & Performance Max
Product listings and automated bidding
YouTube & Demand Gen
Video ads across YouTube, Gmail and Discover
Display advertising
Visual placements across Google's network
Local Services Ads
Pay-per-lead placements for local businesses
Google Ads audit
Full account review, waste and gap analysis
Meta Ads
Advantage+ campaigns
Hot
Meta's AI-automated campaign suite
Facebook & Instagram ads
Feed, Stories and Reels ad placements
Lead generation ads
Native lead forms with CRM integration
Click to WhatsApp ads
New
Drive high-intent conversations on WhatsApp
Ad creative strategy
Hooks, formats and creative testing
Meta Ads audit
Account structure, spend and creative review
Other platforms
TikTok Ads
Hot
In-feed, TopView and Spark Ads
LinkedIn Ads
B2B targeting, sponsored content and InMail
Microsoft & Bing Ads
High-intent B2B audience at lower CPCs
Amazon Ads
Sponsored products, brands and display
Pinterest Ads
Fashion, beauty, home and DTC discovery
Reddit Ads
Niche communities and subreddit targeting
X (Twitter) Ads
Promoted posts and follower campaigns
Programmatic display
Automated buying across premium ad networks
Campaign management
Conversion tracking & attribution
GA4, GTM, pixel and cross-channel attribution
Retargeting (Google + Meta)
Custom audiences and lookalike expansion
Affiliate marketing
Program setup and partner management
AI ad creative generation
New
AI-generated creative variants at scale
Landing page CRO
Optimise pages for higher conversion rates
Content
Close Content
Open Content
Content marketing
Blog writing & SEO content
Keyword-targeted articles that rank and convert
Content strategy
Roadmap, topics, publishing calendar
Pillar pages & topic clusters
Authority-building content architecture
Advertorials & sponsored content
Editorial-style paid content that pre-sells
Native advertising content
New
Sponsored articles on premium publishers
Whitepapers & ebooks
Lead gen assets that establish authority
Social media content
Captions, carousels and platform-native formats
Influencer marketing
Creator partnerships and sponsored content
Design
Ad creatives (static & motion)
High-impact visuals built for paid campaigns
Social media graphics
On-brand assets for every platform
Infographics
Data visualisations and shareable content
Brand identity design
Logo, colour, typography and guidelines
Ad video
Performance video ads
Hook-driven ads for Meta, YouTube, TikTok
UGC-style video ads
New
Raw, authentic ads that outperform polished
AI-generated ad videos
Fast, scalable ad video using AI tools
Video editing
Raw footage turned into high-converting ads
Landing pages & CRO
Landing page design
Conversion-focused page builds
Advertorial landing pages
New
Editorial-style pages that pre-sell
Sales funnel build
Multi-step funnels from ad to close
Lead magnet design
Guides, checklists and gated content
CRO & A/B testing
Heatmaps, split tests and conversion lift
Email & SMS
Close Email & SMS
Open Email & SMS
Email marketing
Email strategy & setup
Goals, audience mapping and platform setup
Drip & nurture sequences
Automated flows from signup to sale
Campaign management & A/B testing
Sends, scheduling and subject line testing
List segmentation & hygiene
Cleaner lists, better deliverability
Email deliverability
SPF, DKIM, DMARC and inbox placement
Email template design
Custom HTML email templates
Klaviyo management
Full Klaviyo setup, flows and campaigns
Cold email outreach
Outbound campaigns
Targeted outreach to decision-makers
Prospect list building
Verified, ICP-matched contact lists
Cold email copywriting
Personalised copy that gets replies
Inbox setup & deliverability
Domain warm-up, SMTP and inbox rotation
SMS & WhatsApp
SMS campaigns & broadcasts
Promotional sends, flash sales, announcements
SMS list building
Opt-in growth via pop-ups, forms and ads
WhatsApp broadcasts
Bulk messages to opted-in contacts
WhatsApp chatbot & AI agent
Hot
24/7 automated conversations and lead qualification
Multi-channel messaging flows
Email + SMS + WhatsApp in one sequence
Marketing automation
Lead capture & routing
Auto-assign leads to the right team or flow
Lead scoring & qualification
Prioritise your hottest prospects automatically
CRM & pipeline automation
Auto-update deals, stages and contacts
Appointment booking automation
Calendars, reminders and no-show follow-ups
Reputation management automation
Auto-trigger review requests after purchase
GoHighLevel setup & builds
Full GHL CRM, funnels and workflow builds
AI voice agent
New
AI that answers calls, books and follows up 24/7
Automation
Close Automation
Open Automation
WordPress
Website build
Full WordPress site (theme + plugins included)
Website redesign & refresh
Full overhaul or page-by-page redesign
Speed optimisation
Core Web Vitals, caching, image compression
WooCommerce setup
Full store setup, payments and product config
Shopify
Store setup
Full Shopify store with apps and integrations
Shopify SEO & CRO
Product, collection SEO and conversion lift
Custom development
Custom web apps
Bespoke tools, dashboards and applications
AI-powered tools
New
Custom AI features, agents and API integrations
SaaS product builds
MVPs and scalable SaaS platforms
API integrations
Connect third-party tools and data sources
Membership & LMS sites
Course platforms, gated content and portals
Migration & support
Website & CMS migrations
Move any platform without data or SEO loss
Hosting & server migration
Move hosts safely with zero downtime
Website audit & fixes
Tech health check + prioritised fix list
Web
Close Web
Open Web
WordPress
Website build
Full WordPress site (theme + plugins included)
Website redesign & refresh
Full overhaul or page-by-page redesign
Speed optimisation
Core Web Vitals, caching, image compression
WooCommerce setup
Full store setup, payments and product config
Shopify
Store setup
Full Shopify store with apps and integrations
Shopify SEO & CRO
Product, collection SEO and conversion lift
Custom development
Custom web apps
Bespoke tools, dashboards and applications
AI-powered tools
New
Custom AI features, agents and API integrations
SaaS product builds
MVPs and scalable SaaS platforms
API integrations
Connect third-party tools and data sources
Membership & LMS sites
Course platforms, gated content and portals
Migration & support
Website & CMS migrations
Move any platform without data or SEO loss
Hosting & server migration
Move hosts safely with zero downtime
Website audit & fixes
Tech health check + prioritised fix list
Industries
Close Industries
Open Industries
Commerce
Ecommerce & DTC brands
SEO, ads & email for online stores
Retail & omnichannel
Online + offline growth strategies
Marketplace sellers
Amazon, Flipkart & marketplace visibility
Fashion & apparel
Visual-first ads & seasonal campaigns
Food & beverage
D2C food brands, subscriptions & FMCG
Jewellery & luxury goods
High-AOV funnels & premium positioning
Beauty & cosmetics
DTC skincare, makeup & personal care brands
Home & furniture
High-ticket home goods, décor & interiors
Automotive & accessories
Parts, accessories & vehicle care brands
Manufacturing & industrial
New
B2B industrial, aerospace & defence
Healthcare
Clinics & hospitals
Patient acquisition via SEO & paid ads
Telehealth & online care
Digital-first patient funnels
Wellness & fitness
Studio signups, apps & wellness brands
Dental practices
Local SEO & appointment booking funnels
Mental health services
Sensitive, compliant digital marketing
Nutraceuticals & supplement
DTC health brands & subscription growth
Pharmacy & staffing
Digital growth for pharmacy businesses and platforms
Medical devices & DME
Patient acquisition for durable medical equipment
Tech & SaaS
SaaS companies
Signups, trials & MRR growth
Software products
Demo bookings, downloads & activations
AI startups
Positioning, waitlists & early traction
Mobile apps
App installs, retention & ASO
Cybersecurity firms
B2B lead gen for security products
IT services & MSPs
Pipeline growth for managed service providers
Professional services
Insurance agencies
High-intent lead generation for insurance
Legal & law firms
Local SEO & paid leads for legal practices
Financial advisors
Compliant digital marketing for finance
Real estate & property
Buyer & seller lead generation
Recruitment & HR
Candidate & client acquisition strategies
Consulting firms
Thought leadership & inbound lead gen
Home services
Local SEO & paid leads for HVAC, plumbing and trades
Education & lifestyle
Education & edtech
Enrolments, leads & institutional SEO
Online courses & coaching
Course sales funnels & creator growth
B2B & lead generation
Pipeline growth for B2B businesses
Hospitality & travel
Bookings, reviews & seasonal campaigns
Events & entertainment
Ticket sales & event promotion
Non-profits & NGOs
Donor acquisition & cause marketing
Beauty, hair & salons
Local growth for salons, studios & beauty brands
Sports & outdoors
Gear, accessories & activity-based brands
Pets & pet care
Pet products, services & subscription brands
Resources
Close Resources
Open Resources
Proof
Case studies
Real campaigns, real results, real data
Client testimonials
What our clients say about working with us
Results & data
Verified metrics across all channels
Learn
Blog & marketing guides
In-depth guides on SEO, ads & growth
Free SEO tools
Website analyser, gap tools & more
Marketing calculators
ROAS, CAC, LTV & budget calculators
Marketing glossary
Plain-English definitions for every term
Company
About Softscotch
Who we are, how we work & our mission
How we work
Our process, onboarding & delivery model
Careers
Join the Softscotch team
Partner programme
White-label & referral partnership options
FAQ
Common questions about working with us
Contact
Get in touch with our team
Get started
Free marketing audit
We review your site, ads & SEO for free
Book a strategy call →
30-min call with a growth strategist
Get Proposal
Get Proposal
SOFTSCOTCH
Your outsourced CMO/VP of Sales
We are the only agency providing full-scale marketing services at
one flat monthly fee.
Services
Growth channels
SEO organic search
AI SEO & LLM search
New
Google Ads (PPC)
Meta / Facebook Ads
Email & SMS marketing
WhatsApp marketing
Cold email outreach
Marketing automation
Hot
Creative & content
Landing page design
Graphic design
Ad video & editing
Copywriting & blogs
Advertorials & native ads
Web & tech
WordPress website design
Shopify website design
Website migration
Website optimisation & speed
AI-powered tools
New
Strategy & reporting
Full-funnel growth strategy
Weekly reporting
Client portal access
Keyword rank tracking
SEO
Core SEO
Technical SEO audit
On-page optimisation
Keyword research
Content SEO & E-E-A-T
Programmatic SEO
SEO reporting & rank tracking
Specialist SEO
Ecommerce SEO & AI feeds
AI product attribution
New
AI catalog enrichment
New
Local SEO
SaaS SEO
B2B SEO
International SEO
Enterprise SEO
App Store Optimization (ASO)
Link building
Digital PR & HARO
Hot
Guest posting & niche edits
Backlink audit & cleanup
Citation building (local)
AI & LLM SEO
Generative engine optimisation (GEO)
Answer engine optimisation (AEO)
LLM citation tracking
Prompt gap analysis
AI search visibility audit
Digital PR for AI citations
Schema & structured data for AI
AI-ready content optimisation
Paid Ads
Google Ads
Search ads
AI Max for Search
New
Shopping & Performance Max
YouTube & Demand Gen
Display advertising
Local Services Ads
Google Ads audit
Meta Ads
Advantage+ campaigns
Hot
Facebook & Instagram ads
Lead generation ads
Click to WhatsApp ads
New
Ad creative strategy
Meta Ads audit
Other platforms
TikTok Ads
Hot
LinkedIn Ads
Microsoft & Bing Ads
Amazon Ads
Pinterest Ads
Reddit Ads
X (Twitter) Ads
Programmatic display
Campaign management
Conversion tracking & attribution
Retargeting (Google + Meta)
Affiliate marketing
AI ad creative generation
New
Landing page CRO
Content
Content marketing
Blog writing & SEO content
Content strategy
Pillar pages & topic clusters
Advertorials & sponsored content
Native advertising content
New
Whitepapers & ebooks
Social media content
Influencer marketing
Design
Ad creatives (static & motion)
Social media graphics
Infographics
Brand identity design
Ad video
Performance video ads
UGC-style video ads
New
AI-generated ad videos
Video editing
Landing pages & CRO
Landing page design
Advertorial landing pages
New
Sales funnel build
Lead magnet design
CRO & A/B testing
Email, SMS & Automation
Email marketing
Email strategy & setup
Drip & nurture sequences
Campaign management & A/B testing
List segmentation & hygiene
Email deliverability
Email template design
Klaviyo management
Cold email outreach
Outbound campaigns
Prospect list building
Cold email copywriting
Inbox setup & deliverability
SMS & WhatsApp
SMS campaigns & broadcasts
SMS list building
WhatsApp broadcasts
WhatsApp chatbot & AI agent
Hot
Multi-channel messaging flows
Marketing automation
Lead capture & routing
Lead scoring & qualification
CRM & pipeline automation
Appointment booking automation
Reputation management automation
GoHighLevel setup & builds
AI voice agent
New
Web
WordPress
Website build
Website redesign & refresh
Speed optimisation
WooCommerce setup
Shopify
Store setup
Shopify SEO & CRO
Custom development
Custom web apps
AI-powered tools
New
SaaS product builds
API integrations
Membership & LMS sites
Migration & support
Website & CMS migrations
Hosting & server migration
Website audit & fixes
Industries
Commerce
Ecommerce & DTC brands
Retail & omnichannel
Marketplace sellers
Fashion & apparel
Food & beverage
Jewellery & luxury goods
Beauty & cosmetics
Home & furniture
Automotive & accessories
Manufacturing & industrial
New
Healthcare
Clinics & hospitals
Telehealth & online care
Wellness & fitness
Dental practices
Mental health services
Nutraceuticals & supplements
Pharmacy & staffing
Medical devices & DME
Tech & SaaS
SaaS companies
Software products
AI startups
Mobile apps
Cybersecurity firms
IT services & MSPs
Professional services
Insurance agencies
Legal & law firms
Financial advisors
Real estate & property
Recruitment & HR
Consulting firms
Home services
Education & lifestyle
Education & edtech
Online courses & coaching
B2B & lead generation
Hospitality & travel
Events & entertainment
Non-profits & NGOs
Beauty, hair & salons
Sports & outdoors
Pets & pet care
Resources
Proof
Case studies
Client testimonials
Results & data
Learn
Blog & marketing guides
Free SEO tools
Marketing calculators
Marketing glossary
Company
About Softscotch
How we work
Careers
Partner programme
FAQ
Contact
Get started
Free marketing audit
Book a strategy call
Get proposal
Connect with Sanju
Email directly or reach out on your preferred channel.
[email protected]
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Proposal
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